Your promotion.
A discount, a trial offer, a benefit to claim in store. You choose what will make people want to buy.
One offerFROM AUDIENCE TO CHECKOUT
What if your sales
could tell you
where they came from?
Your flyer. Your web campaign. Your shop window. Your TV ad.
Connect coupons redeemed in store to their original media placement.
That connection is a Dealstore tag. One identifier per placement, tracking the same promotion through to a validated redemption.
Prepare your plan without an account. An account is needed to save it to your workspace or buy tags.
€50 per individual tag30 days maximum per tagYour media. Your partners.
Shop owner or franchisee? Here’s how to validate a coupon. THE CONNECTION THAT CHANGES EVERYTHINGOne promotion
Origin retained WEB · PLACEMENT A
COUPON REDEEMED IN STOREIts origin stays with it.Placement A · Campaign identified
SCAN→WALLET→CHECKOUT
Illustrative journey · Demo QR code, not valid at checkout
SHOP WINDOW+FLYER+PRESS+WEB+SOCIAL+TV+OUTDOOR+IN-STORE
THE WANAMAKER DILEMMA
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
Quotation attributed to John Wanamaker
He asked the question.
Follow the trail.
Your next investment deserves more than a hunch. Start with something concrete: where was the coupon redeemed in store originally picked up?
Discover the Dealstore answerTHE DEALSTORE INNOVATION
One small identifier.
A fresh view of your media.
The pouch encourages people to pick up the offer. The tag preserves its origin. Together, they connect your campaign to the coupon redeemed in store.
Your media, tagged.
Each participating placement gets its own tag and access to the offer. Your flyer and website can carry the same promotion with two distinct origins.
One identifier per placementTheir coupon, to hand.
The customer scans or clicks, then finds the offer in their wallet, depending on the available journey. The original identifier stays with the coupon.
One simple stepYour results, connected.
The validated redemption, once reported, is linked to the tag. View results by campaign and media placement.
A trail to the checkoutAlready have your media plan? Keep it.Add Dealstore measurement to your promotional campaign on compatible placements.
ONE SHARED QUESTION. YOUR SCALE.
A neighbourhood shop.
A national brand.
The same desire to understand.
You don’t need a big media plan to get started. Begin with the placements you already use. Then broaden your view.
SHOP OWNERS, FRANCHISEES & LOCAL CHAINSYour flyer or your shop window?
Your flyer or your shop window?
Get a clearer picture.
An offer in store, a neighbourhood flyer, a social media post: three ways to pick up the same coupon. With a tag per placement, you can identify the origin of validated redemptions.
Plan my first test Get the Scan AppEXAMPLE CAMPAIGN
A neighbourhood flyerFLYER tag
€50A shop-window posterSHOP WINDOW tag
€50A social media postSOCIAL tag
€503 placements · 3 tags€150
Tags at the unit rate, excluding media, the promotion and any additional fees.BRANDS & CONSUMER GOODSA national promotion.
A national promotion.
A view of every placement.
The same offer on a news website, in a retail leaflet and in store. Distinguish the origins, then compare validated redemptions within your campaign’s scope.
Plan my cross-media campaignEXAMPLE PROMOTIONAL PLAN
Web · news websiteOne tag for this placement
Print · retailer leafletA distinct origin
In-store · shelf displayAn additional perspective
Your campaign stays consistent.
Deployment depends on compatible placements and connected validation systems.AGENCIES, MEDIA SALES HOUSES & RETAILERSThe strategy stays yours.
The strategy stays yours.
The trail becomes useful.
Agencies: add insight to your client’s report. Media sales houses: document results associated with your placements. Retailers: review your promotional activity.
Explore my campaign setupCLEAR ROLES
Create a campaignThe creator purchases the requested tags.
View your resultsThe media sales house or retailer can purchase the same tags to access results for their own placements.
Choose your accessThis additional purchase is optional.
SHOP OWNERS & FRANCHISEES · HOW IT WORKS IN STORE
The customer shows their coupon.
You have the Scan App.
The promotion brings the customer in. The Scan App lets your team check the coupon and confirm its redemption. The link to the media placement stays intact.
Install. Sign in. Select your store.
Receive the installation link for your phone. Sign in with your team’s access and select an authorised store. For franchisees, redemptions are linked to the correct location.
Scan the customer’s coupon.
The customer opens their coupon in their Wallet. Use the Scan App to read the QR code on that personal coupon. The app checks its validity and eligibility for your store.
Confirm redemption with the purchase.
Check the products and offer conditions, then confirm redemption in the app. A coupon already used is rejected. A check alone does not count as a validated redemption.
See the result by placement.
Once the redemption is recorded and synchronised, it feeds into the campaign results. The coupon’s origin remains identifiable: flyer, shop window, web or another tagged placement.
Guided installation when your store is activated. Request your iPhone or Android link and access for your team.
dealstore
SCAN APP · ILLUSTRATION⌂ My store
✓ Coupon recognised
Customer’s offerOrigin · FLYER
Offer conditions checked
✓ Redemption validated
After synchronisation → reporting
Simplified illustration · no real operationTwo QR codes. Two actions.
In the ad, the customer scans the pouch to get the offer. At checkout, you scan the personal coupon displayed in their Wallet.
The Scan App validates the coupon. Applying the benefit to the till receipt follows the process agreed with your store.
THE EASIEST WAY IS TO TRY IT
Same offer.
Different placement.
A different origin.
Choose a placement, then scan or open its pouch. Discover the same offer with a different origin.
Demo · offer not valid at checkoutThe media names illustrate how the service works. They are not presented as partners.
SAME PROMOTIONORIGIN · TV / RTL BELGIUM
3+3FREE
Scan. Or click.The coupon keeps its origin.The tag identifies the placement. A scan is not a sale.
YOUR CAMPAIGN, REDEMPTION BY REDEMPTION
One coupon validated.
One result added.
See which placements your redeemed coupons came from, without waiting for the campaign to end. Results build up as redemptions are recorded and synchronised, within your access rights.
01
One consistent view.
Compare results for the same offer.
02
The detail that matters.
Campaign by campaign, placement by placement.
03
See the reporting A clearly defined scope.
Validated redemptions, not assumed sales.
INTERACTIVE DEMO · FICTIONAL DATA
Watch the report update live.
Choose a placement, simulate a redemption and watch the counters change. This demo does not process real coupons.
Validated redemptions23
Identified placements3
Cost of tags€150
| Placement | Redemptions | Tag cost / redemption |
|---|---|---|
| Neighbourhood flyer | 12 | 4.€17 |
| Shop window | 7 | 7.€14 |
| Social media | 4 | 12.€50 |
Latest simulated redemptions
- Your turn: simulate your first coupon.
Fictional starting position
Simulation: €50 per tag per placement. The cost excludes media, the promotion and other fees; it is neither a full acquisition cost nor an ROI.
In practice, updates depend on connectivity, synchronisation and the validation system used. This demo does not guarantee a fixed update delay.
What this measurement tells you
It identifies the origin of coupons whose redemption has been validated and reported. It excludes purchases without coupons and data not received. One redemption does not necessarily equal one transaction or one product. On its own, it does not prove that the purchase would not have happened without advertising. The figures above are fictional and are not a forecast.
START AT YOUR SCALE
Your first tag.
Without a big upfront budget.
One placement to test or a whole media plan to compare: choose the tags your campaign needs.
PER UNIT
50€
per tag
One identifier for one placement and one campaign.
Maximum duration: 30 days.
You create the campaign.
Advertiser, media sales house or retailer: the creator purchases the requested tags. Measurement costs are separate from media buying and the consumer offer.
You’re thinking bigger.
Tags can be purchased in volume. Discounts may be available depending on volume and agreed terms.
Explore volume purchasingYou operate a media placement.
The media sales house or retailer can also purchase the same tags to view results for their own placements. This additional purchase is optional.
Reference price for planning your campaign. The quotation specifies applicable taxes, scope and any additional fees before you commit.
THE RIGHT QUESTIONS
Easy to understand.
Clear about what’s measured.
Useful results start with a clear definition.
How do I download the Scan App for my store?
Click ‘Get the Scan App’. Tell us your store and phone: we’ll guide you to the appropriate installation link and set up authorised access for your team. Downloading alone does not give access to a store.
Can I follow results during the campaign?
Recorded and synchronised redemptions feed results by campaign and placement. Availability depends on your access rights and the validation system. The demo above illustrates these updates with fictional data.
What exactly is a tag?
It is an identifier linked to a campaign and a specific media placement. The pouch makes the offer visible; the tag preserves the coupon’s origin and connects validated redemptions to that placement.
Do I need to change my media or agency?
You can keep your strategy, agency and media placements. The setup is prepared around compatible placements and the validation systems available for your campaign.
Does it work for a small shop?
Yes. The setup can match your placements: a flyer, shop window, email or social media post. A first campaign can start with just a few tags. The in-store validation process is defined before launch.
Do you measure every sale in my store?
Measurement covers coupons whose redemption is validated, reported and linked to a tag. It does not automatically include purchases without coupons. A scan, an offer view or a wallet save is not a sale.
Does this prove advertising generated an additional sale?
The tag documents the origin of the redeemed coupon. Estimating additional sales caused by a campaign requires a separate incrementality study. The two approaches can complement each other.
Does €50 include media and the discount?
No. It is the unit price of the tag. Media buying, the consumer benefit and any other fees are separate. Volume purchases are subject to agreed terms.
What does the 30-day limit mean?
A tag lasts for a maximum of 30 days. If your campaign runs longer, we work with you to plan the periods and tags needed. Coupon terms and access to results are specified for the campaign.
As a media sales house or retailer, must I buy a campaign’s tags?
If you create the campaign, you purchase the requested tags. If you want to view results for your placements in a campaign created by someone else, purchasing the relevant tags is optional, but required for that access.
NEED SOME GUIDANCE?
One offer.
Your placements.
Let’s make the connection.
A question about your campaign, the Scan App or reporting? Use this brief to get in touch with our team.
Prefer to prepare your plan yourself?
I’d prefer a demo THE DEALSTORE SIGNATURE
One campaign. One identifier per placement.
Sales traced through coupons.